Their team is dedicated to identifying and validating new product opportunities through a strategic, data-driven approach.

They start by analyzing the market and identifying product-market gaps, then form hypotheses on how to address these gaps with innovative solutions. Next, they validate these hypotheses directly with clients, assessing both the relevance and potential scale of the opportunity. When tests confirm the value of the proposed solution, they transition it into production, ensuring that each new solution delivers a concrete and measurable impact for our clients and the market.